IT'S TIME FOR CHANGE TO HAPPEN

If you’re reading this, you either know that lack of diversity in clinical research is a very real issue, and you want to see change too. Or, you want to learn more about why clinical research is lagging way behind when it comes to diversity and inclusion, and what this means.

THE CONSEQUENCES OF UNDERREPRESENTATION IN CLINICAL TRIALS

Put simply, underrepresentation of anyone – male or female, old or young, and any ethnicities – means that payers will not actually know if the treatment or drug they’re investigating works for everyone in their local health economy. And that’s not okay.

 

In 2019, of the ~46,000 clinical research volunteers involved in clinical trials that resulted in novel drug approvals only 9% were African American, only 9% were Asian, and just 18% were Hispanic.

 

The lack of representation of these populations couldn’t be clearer.

CAMPAIGN FOR CHANGE

Demand Diversity is a campaign for change. A mission to raise awareness. And a rallying cry for our industry to do better.

 

Guided by insight, research and vital collaborations with patients, diverse groups and others in the industry with the same vision, we’re going to drive action and demand that we all take responsibility to do better.

Ethnic minorities are underrepresented in clinical research and that needs to change. But first, it’s important to understand why this is happening. And where better to start than with speaking to real people across a wide range of cultures and religions to get their thoughts, feelings and experiences?

 

This report reveals insights from the people themselves, and discusses the starting points for overcoming current challenges.

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